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This site npchiropractic.com had the following in the site, "100 Year Lifestyle Chiropractor in Brookfield WI." We noticed that the webpage stated " Make Your Health a Priority! Provides quality chiropractic care in Brookfield WI and surrounding areas while teaching The 100 Year Lifestyle principles of optimum health, longevity and wellness." It also stated " When you are suffering from an injury, pain or other health problem, the chiropractic care we provide will give you the relief and stability you are looking for and address the underlying cause. Your Chiropractor in Brookfield WI." The header had North Point Chiropractic as the highest ranking keyword. It was followed by Dr. Peter Gonzalez, Dr Victoria Sandstrom, and chiropractors in Brookfield WI which isn't as ranked as highly as North Point Chiropractic. The next words the site used was chiropractic. chiropractor was also included but will not be understood by search parsers.